PUBLIC COMPANY; YEAR ESTABLISHED: 1865
REVENUE: $4.6 billion (2016: $3.642 billion)
Automotive OEM; Automotive refinish; Commercial vehicles; Industrial coatings
Dirk Bremm, president BASF Group`s Coatings division; Thomas Kloster, Automotive OEM Coatings Solutions Europe; Katja Scharpwinkel, Automotive Refinish Coatings Solutions Europe; Chris Toomey, Coatings Solutions North America; Marcos Allemann, business management Decorative Paints Solutions South America; Peter A. Fischer, Coatings Solutions Asia Pacific; and Martin Jung, Surface Treatment.
BASF Coatings is a division of BASF SE. BASF’s Coatings division develops, produces and markets innovative automotive coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF Coatings operate sites in Europe, North America and South America as well as Asia Pacific. Within this network, the company collaborates closely with its customers all over the world. In 2017, the Coatings division achieved global sales of $4.6 billion. Europe represents 39 percent of total sales, Asia Pacific 24 percent, North America 22 percent and South America, Africa and the Middle East 15 percent.
Resource-saving refinish product line under the brand names Glasurit and R-M BASF’s Coatings division has launched new product lines in Europe for its Glasurit and R-M refinish paint brands that make automotive refinishing more sustainable. They are the world’s first refinish products manufactured according to the certified biomass balance approach, therefore contributing to reducing CO2 emissions.
Most recently launched new products:
• Chemetall becomes BASF’s new global brand for innovative surface treatment technologies;
• BASF launches resource-saving refinish product line;
• Award-winning coating technology from BASF improves the energy efficiency of vehicles;
• BASF opens new automotive coatings plant in Shanghai;
• BASF opens its first automotive coatings production plant in Thailand;
• BASF supports young spray painters as a global WorldSkills competition sponsor;
• BASF scores a double win for functional coatings technology at the International Motor Show (IAA);
• BASF wins GM Supplier of the Year award;
• BASF invests $40 million in automotive coatings in North America.
BASF’s Coatings division recently inaugurated a new automotive coatings plant at its Bangpoo manufacturing site, Samutprakarn province, Thailand. The new plant is the first BASF automotive coatings manufacturing facility in ASEAN, and will produce solvent-borne and waterborne automotive coatings to meet growing market demand in the region.
“BASF is a trusted partner of all major automotive manufacturers around the world, with broad competence in all coating layers,” said Dirk Bremm, president of BASF’s Coatings division. “The inauguration of the new plant demonstrates our commitment to meeting customer expectations for advanced coating technologies and products in ASEAN, for ASEAN.”
The new production plant in Bangpoo complements the facilities at the Coatings Technical Competence Center ASEAN, which was opened in September 2015 at the same location. The technical center includes a laboratory for product development, high-performance application facilities, color design, as well as a small batch production unit. The co-location of production and technical facilities enables operational efficiency and speed to market. The new plant’s design not only allows BASF to offer customized service, but it also has the potential for future expansion and the flexibility to adapt to new production requirements and changing industry trends.
BASF has been active in the automotive coatings industry in ASEAN for more than ten years. Today, BASF is the number one motorcycle coatings supplier in Thailand.