PUBLIC COMPANY; YEAR ESTABLISHED: 1929
REVENUE: $2.2 billion (2016: $2.1 billion)
Keith Allman, president and CEO; Amit Bhargava, vice president, strategy and corporate development.
Masco Corp. reported net sales of $2.2 billion, representing 29 percent of total net sales for Masco. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz. The firm’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
“In 2017, we significantly expanded our BEHR business to the professional painter, which resulted in double-digit increases in pro paint sales,” Keith Allman, president and CEO of Masco stated in the company’s annual report. “Partnering with The Home Depot, we also identified ways to ‘win with engagement’ in the do-it-yourself (DIY) aisle by offering higher levels of customer service and converting more shoppers to buyers. Liberty Hardware also implemented a ‘customer first’ approach with its new shower door program – marketed under the Delta brand – that allows homeowners to customize their shower door hardware to match other accessories in their bathroom. This program is just one example of how we are leveraging opportunities across our portfolio to increase sales and better serve our customers.”
Behr Paint announced its first-ever Color of the Year: In The Moment T18-15, a restorative blue-green hue honoring nature to create a soothing atmosphere. Versatile and welcoming, this grounding neutral is a serene backdrop to spaces where you unwind and recharge.
“In The Moment speaks to our society’s desire to disconnect and be present,” said Erika Woelfel, vice president of color and creative services at Behr. “Spruce blue, soft gray and lush green coalesce into a fresh shade that evokes a sense of sanctuary and relaxation amid our always-on lives. In The Moment crosses multiple design styles—global, coastal, modern—and pairs well with other subdued colors to create harmony for interiors or exteriors.”
The BEHR 2018 Color of the Year is introduced alongside the annual BEHR 2018 Color Trends palette, a spectrum of 20 hues forecasted to influence décor and design in the year ahead. The new palette captures the ever-evolving perception of “home,” which was brought to life in New York City with an experiential BEHR Pop-Up Trend Home in the iconic Grand Central Terminal.
BEHR Pop-Up Trend Home Puts 2018 Color Trends Palette on Dynamic Display
Installed in one of the city’s busiest transportations hubs, the immersive Pop-Up Trend Home offers a true expression of color through a full sensory experience. Its placement in Grand Central Terminal serves as a welcomed respite for commuters to pause, be present and find calm through color. Each room is intentionally designed so that attendees can feel the emotion of the palette, evoking the mood and feeling DIYers can create when designing their own rooms.
“We know color and design decisions can be overwhelming. That’s why we’re celebrating the release of our 2018 Color of the Year with a completely different approach,” said Jodi Allen, chief marketing officer at Behr. “We’re introducing this unique color experience to New Yorkers mid-commute to show how the intentional use of fresh, tranquil color in the home can serve as an antidote to a stressful day and turn any space into your personal sanctuary.”
Passersby were able to stop by New York City’s Grand Central Terminal to see the home for themselves and engage with Behr color experts about upcoming DIY projects and color advice. Guests also had the opportunity to explore color through virtual reality with an immersive, 360° VR color experience video. VR headsets were available for use at the event, and the first 5,000 attendees walked away with a custom BEHR 2018 Color Trends VR experience cardboard headset.
New Hues to Inspire and Restore
People desire a personal and meaningful connection to their homes and surroundings. With In the Moment and the 2018 Color Trends palette, Behr welcomes people to practice mindfulness at home by being attentive to simplicity, curation and the intentional use of color to enhance the energy of a space. The 20 new colors serve as a catalyst to rejuvenate the spirit, inspire joy, restore balance and stimulate an overall sense of well-being. The 2018 Color Trends palette ranges from warm neutrals to daring reds and oranges.