PUBLIC COMPANY; YEAR ESTABLISHED: 1942
REVENUE: $2.75billion s (2017: $2.59 billion)
Architectural coatings; Industrial coatings; Automotive coatings
K.B.S. Anand, MD and CEO; Amit Syngle, COO and president architectural coatings, India; Jayesh Merchant, CFO and company secretary, president, industrial JVs India.
Asian Paints had sales of $2.75 billion for 2018. Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprised the rest.
Asian Paints is one of the leading paint companies in India, with 7,500 employees worldwide. Along with its subsidiaries, it has operations in 19 countries with 25 paint manufacturing facilities, serving consumers in more than 65 countries.
Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.
Asian Paints most recently launched products are Apex Shyne and Ace Shyne. Apex Shyne is a smooth, water based exterior finish with specialty modified acrylic emulsion with tailored silicone stitch technology which provides protection to exterior walls against harsh climatic conditions, yet providing a good sheen on wall. Ace Shyne is a water-based exterior emulsion that imparts a hi-sheen finish to the exterior walls. It is suitable for dry to moderately humid climatic conditions
Asian Paints commissioned two new paint manufacturing facilities in South India. The paint plant at Mysuru (Karnataka) was commissioned in Sept 2018 with an initial capacity of 300,000 KL/annum (scalable to 600,000 KL/annum) and the plant in Vizag (Andhra Pradesh) was commissioned with an initial capacity of 300,000 KL/annum (scalable to 500,000 KL/annum).
Asian Paints has successfully transformed its procurement planning by implementing o9 Solutions’ cloud-based, artificial intelligence platform. o9 and Asian Paints partnered to engineer the “Purchaser’s Workbench” platform specifically for the latter’s unique business needs.
The Purchaser’s Workbench provides Asian Paints with advanced exception based coverage monitoring and visibility to potential stockouts, which are determined by intelligent rules that vary by raw material categories. With full visibility into inventory, planners can run what-if scenarios, and determine prescriptive options, such as expediting a purchase order, creating a new purchase requisition, or directing an inter-plant transfer of material. The options selected are communicated back to the ERP system in real time.
“Like so many other areas of our platform, the Purchaser’s Workbench puts the right information in front of the right people, at the right time, so that they can make smarter decisions faster than ever before,” said Chakri Gottemukkla, CEO and co-founder of o9 Solutions. “It provides essential decision-management support that ensures adequate coverage of raw materials and facilitates discussions with suppliers.”
Prior to its go-live with Purchaser’s Workbench, Asian Paints successfully implemented the o9 platform for a sales intelligence program that supported more than 1,000 mobile users, as well as a demand planning process that refined statistical forecasts by incorporating market intelligence from the sales people geographically dispersed in the field. Because of this bold expansion, Asian Paints now has real-time visibility into all of its key data points, sales personnel can have more informed conversations with their dealers, and those personnel are achieving a new level of trust in their market.
“Asian Paints selected us for three reasons: They are a technology leader that selects best-of-breed vendors, o9 delivers next-generation planning capabilities, and our track record of wide user adoption instilled them with a sense of trust for this deployment,” said Sanjiv Sidhu, chairman and co-founder of o9. “Doing business with Asian Paints is thrilling and I wish them continued success in their digital transformation journey.”