PRIVATE COMPANY; YEAR ESTABLISHED: 1895
REVENUE: $1.447 billion t (2017: $1.52 billion)
MARKETS SERVED: Architectural coatings
Ralf Murjahn, CEO, Christoph Hahner, executive board member R&D.
The parent company of the Caparol Group is the Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co. KG (DAW).
Since 1895, DAW has developed, produced and sold innovative coating systems. As an independent family company in its fifth generation, DAW has continued to grow to become the third largest manufacturer of building paints in Europe and is the market leader in Germany, Austria and Turkey. DAW has approximately 5,600 employees.
The Caparol brand is the leading brand within the DAW Group. The marketing activities are subdivided into six strategic business units. In the professional business unit high-quality paints, enamels, glazes, chemical building products and materials for facades and insulation technology are marketed under the brands Caparol, Alligator and Alsecco for professional users. The building protection sector is covered by the brand DISBON and with LITHODECOR DAW SE serves the business field of curtain-wall, back-ventilated facades in glass or natural stone. Under the brand KRAUTOL a practically orientated range of products in paints and enamels is sold, mainly through building materials suppliers. The brand INTHERMO is the company’s specialist for sustainable insulating materials based on wood fiber.
Datacolor partnered with DAW, to implement Datacolor’s newest, hand-held color matching solution, ColorReaderPRO, for use in its retail stores and by pro painters.
“We needed a device with high accuracy and a user-friendly design to replace our aging in-store devices. Throughout the trials with the ColorReaderPRO, our users were very enthusiastic about this new device and its capabilities,” said Enno Weber, head of coloristic and development department at DAW. “The ease-of-use of this reliable instrument, as well as the outstanding support of Datacolor, make this a successful partnership.”
DAW will implement the ColorReaderPRO for its Caparol brand. The units will be DAW branded and will also be sold through their web shop.