PRIVATE COMPANY; YEAR ESTABLISHED: 1953
REVENUE: $289 million
Decorative coatings; Industrial coatings; Marine coatings
Willy Ong, CEO; Jahja Suriawinata, president; Johnson Ongking, VP; Ruben Cueto, VP of marketing; Catherine Ramirez, R&D manager.
After expanding the brand across the U.S., Boysen Paints was introduced to Asia in the 1960s. It has given Pacific Paints the license to manufacture its premium paint products. The growing market share in Asia and the Pacific, especially in the Philippine market, necessitated the creation of a fully integrated state-of-the-art manufacturing facility in Cavite, Philippines, said to be the most modern paint factory in Southeast Asia. Pacific Paint (Boysen) has launched KNOxOUT, a paint that can eliminate harmful air pollutants such as nitrogen oxide (NOx) and other volatile organic compounds. The product contains ultrafine titanium dioxide that breaks down NOx and converts it into harmless substances. The paint is activated using light energy, enabling the active ingredient to convert NOx into nitric acid, which is rapidly neutralized by alkaline calcium carbonate particles to produce harmless quantities of calcium nitrate, water and negligible amounts of carbon dioxide.