PRIVATE COMPANY; YEAR ESTABLISHED: 1970
REVENUE: $221.8 million
Wood coatings; Industrial and protective coatings; Decorative coatings; Powder coatings
Rabih Reaidy, chairman & CEO; Wissam El Kassis, COO; Rudy Kairuz, CMO; Claudio Magagnoli, CTO.
RAR Holding is one of the largest coatings manufacturers in the Middle East, with a company headcount of 600. The company has factories throughout the Middle East, Africa and Europe. The focus of the company is in the in the Middle East where most of the manufacturing and sales are made. Recent product launches for the wood coating division include:
• An updated Stain Mix system – including 100 new stain colors and updated software;
• Heat Resistant Polyurethane – an enhanced polyurethane coating that can withhold heated items up to 150˚C;
• Exterior Stains – tested under severe weather conditions, the new exterior stain solution offers longer durability, especially in hot weather.