PRIVATE COMPANY; YEAR ESTABLISHED: 1883
REVENUE: $982 million s (2018: $921 million)
Architectural coatings; Wood coatings
Dan Calkins, chairman and CEO; Steve O’Neill, SVP marketing.
Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.
Earlier this year, the company launched its newest color tools, the Benjamin Moore Color Portfolio app and integrated Benjamin Moore ColorReader device.
Designed to enhance and simplify the color selection process, the Color Portfolio app in conjunction with the Benjamin Moore branded ColorReader device by Datacolor, makes expert grade tools available for professionals on mobile devices.
“Benjamin Moore is committed to providing its customers with innovative tools and resources like the Color Portfolio app and ColorReader device that enable them to work more efficiently,” said Andrea Magno, Benjamin Moore director of Color Marketing and Development. “From providing professional users with immediate visuals for clients to helping homeowners feel confident in their color choices, this innovative technology provides instant results and removes some of the guesswork from the color selection process.”
Compatible with iOS and Android, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness the power of Benjamin Moore colors when on the go. Color Portfolio features virtual fan decks, accurate photo and video visualizers and renderings that use innovative technology to apply Benjamin Moore color to surfaces in real-time, allowing users to “try on” colors, save selections and share images instantly.
Datacolor produces the Benjamin Moore ColorReader device. When the ColorReader is connected to the Color Portfolio app, users can immediately and accurately color match the interior and exterior flat surfaces and materials to more than 3,500 Benjamin Moore colors.