• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Biocides Market Outlook - 2027

    Lab & Testing Equipment Directory

    Aerospace Coatings

    Resins Update

    Coatings World Q&A: Eileen Weber of allnex
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    Lan Deng Joins The ChemQuest Group as Director

    Benjamin Moore Receives Two J.D. Power Awards

    Sherwin-Williams Declares Dividend of $0.60 per Common Share

    Jamestown Coating Technologies Acquires Yenkin-Majestic Industrial Paint Business

    OQ Chemicals Announces Price Increases for Oxo Intermediates in the Americas
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Benjamin Moore Receives Two J.D. Power Awards

    Jamestown Coating Technologies Acquires Yenkin-Majestic Industrial Paint Business

    New Appointment for AkzoNobel Industrial Coatings

    BASF, BMW Group Rely on Renewable Raw Materials for Automotive Coatings

    AkzoNobel Launches Site to Showcase Functional Range of Resicoat Powder Coatings
    Additives
    Binders
    Pigments
    Solvents

    OQ Chemicals Announces Price Increases for Oxo Intermediates in the Americas

    Birla Carbon Achieves Platinum Rating by EcoVadis

    BASF Offers Color-stable Polyamide for Electromobility

    Stahl Releases Annual ESG Report to Drive Focus on Value-chain Sustainability and Transparency

    California Research Alliance by BASF Activates 100 Projects to Address Sustainability Challenges
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Shepherd Color Company, The

    Siltech Corporation

    Clariant Additives

    Pilot Chemical Company

    W. R. Grace & Co.
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Windy City Coatings Course

    Utech Las Americas 2022

    CPCA Annual Conference

    PAINTINDIA 2022 Exhibition

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Shepherd Color Company, The

    Siltech Corporation

    Clariant Additives

    Pilot Chemical Company

    W. R. Grace & Co.
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • India/Asia Pacific Report
      • China Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Hempel Launches New Global Brand Identity

    ...

    Related CONTENT
    • Protective Coatings Leader Hempel Brings Expertise to the Wind Industry
    • BASF's Coatings Division Employs Covestro's Ultra Line of Coating Hardeners
    • Axalta to Showcase Coatings for Electric Vehicle Batteries and Motors at Novi Battery Show
    • Axalta Receives Best Supplier Award CAOA Chery in Brazil
    • Dold Gruppe
    07.07.15
    After delivering record sales and net profit in 2014, Hempel A/S has further cause for celebration, as it has launched a new brand identity to mark its drive to offer complete coating solutions for customers.

    Hempel’s new logo, known as the Helix, symbolises the dynamic layers and motion of mixing coatings, whist also being indicative of the global, connected company Hempel has become. Overall the new identity has been designed to affirm Hempel’s position as an innovative, progressive partner in coating solutions.

    The move to integrate all Hempel’s visual communications into one consistent style is further evidence of the company's strategy to work and feel as one Hempel, offering customers trusted solutions that deliver the highest level of performance and efficiency. As the business expands and absorbs new acquisitions and extends into new markets, the importance of one brand around the world becomes even more significant.

    Hempel Group President & CEO Pierre-Yves Jullien cites growing demand from customers for more integrated coating solutions as a major trigger behind the work.

    "The last 10 years have represented a transformation period and the nature of our business has changed dramatically,” he said. “The world in which we work has become more connected, and so we have pushed to consistently create value for customers by aligning our solutions and expertise across industries and regions. This is crucial if we are to continue to secure trust and loyalty, and drive greater efficiencies in the way we work.”

    Malte V. Eggers, Head of Communications at Hempel A/S, agreed: “Our new brand reflects the confident, contemporary and diverse nature of our business, which is no longer defined solely by our marine heritage. Marine, yacht and container coatings continue to be core areas of our business. But we have grown dramatically within the protective industries while also building an impressive profile and presence in decorative coatings. Today, Hempel offers the world a comprehensive portfolio of trusted coating solutions."

    The Hempel Foundation, the company’s sole owner, will also adopt the new brand identity. This alignment will ensure absolute consistency across all of Hempel’s commercial, social and charitable initiatives.

    The new identity was developed in collaboration with the global design and innovation consultancy Dragon Rouge. It was launched as part of Hempel’s 100-year anniversary celebrations held at the Copenhagen Opera House on July 4. Hempel will be rolling out the new brand identity into specific marketing and communications materials from July 2015 into 2016.
    Related Searches
    • Marine Coatings
    Related Knowledge Center
    • Marine Coatings
    Suggested For You
    Protective Coatings Leader Hempel Brings Expertise to the Wind Industry Protective Coatings Leader Hempel Brings Expertise to the Wind Industry
    BASF BASF's Coatings Division Employs Covestro's Ultra Line of Coating Hardeners
    Axalta to Showcase Coatings for Electric Vehicle Batteries and Motors at Novi Battery Show Axalta to Showcase Coatings for Electric Vehicle Batteries and Motors at Novi Battery Show
    Axalta Receives Best Supplier Award CAOA Chery in Brazil Axalta Receives Best Supplier Award CAOA Chery in Brazil
    Dold Gruppe Dold Gruppe
    GRI Renewable Industries and Hempel Enter into Strategic Partnership Agreement GRI Renewable Industries and Hempel Enter into Strategic Partnership Agreement
    Arkema Opens Center of Excellence for Photocuring Technology Arkema Opens Center of Excellence for Photocuring Technology
    PPG to Exhibit AQUACRON Stain-Resistant Clearcoat at SID Display Week PPG to Exhibit AQUACRON Stain-Resistant Clearcoat at SID Display Week
    Arkema Announces 1Q 2021 Results  Arkema Announces 1Q 2021 Results
    Dymax, HZO Partner Dymax, HZO Partner
    Axalta Wins Three 2021 Edison Awards Axalta Wins Three 2021 Edison Awards
    Coatings World CEO Forum Part 2 Coatings World CEO Forum Part 2
    What Are Automotive OEM Customers Looking for in Terms of Performance? What Are Automotive OEM Customers Looking for in Terms of Performance?
    2021 CEO Forum 2021 CEO Forum
    Automotive OEM Coatings Automotive OEM Coatings

    Related Content

    • Industrial Coatings | Paint & Coatings Manufacturer News
      Protective Coatings Leader Hempel Brings Expertise to the Wind Industry

      Protective Coatings Leader Hempel Brings Expertise to the Wind Industry

      Protective coatings provide the durability needed to ensure that wind turbines play their part in a sustainable future.
      09.22.21

    • Additives | Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      BASF

      BASF's Coatings Division Employs Covestro's Ultra Line of Coating Hardeners

      BASF Coatings and collision centers benefit from simple 1:1 replacement.
      09.15.21

    • Breaking News | Paint & Coatings Manufacturer News
      Axalta to Showcase Coatings for Electric Vehicle Batteries and Motors at Novi Battery Show

      Axalta to Showcase Coatings for Electric Vehicle Batteries and Motors at Novi Battery Show

      New Plascoat thermoplastic powder combines corrosion, dielectric, stone chip and fire protection into a single layer of coating.
      09.07.21


    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      Axalta Receives Best Supplier Award CAOA Chery in Brazil

      Axalta Receives Best Supplier Award CAOA Chery in Brazil

      Company also recognized in Innovation and Excellence in Direct Purchase for outstanding performance in 2020.
      08.23.21

    • Dold Gruppe

      Dold Gruppe

      ...
      08.02.21

      Trending
      • Next Generation Evonik: Next Phase of Strategic Transformation
      • Vlad Appointed Managing Director of AkzoNobel Industrial Coatings
      • New Appointment for AkzoNobel Industrial Coatings
      • Next Generation Evonik: Next Phase of the Strategic Transformation
      • Next Generation Evonik: Next Phase Of The Strategic Transformation | Coatings World
      Breaking News
      • Lan Deng Joins The ChemQuest Group as Director
      • Benjamin Moore Receives Two J.D. Power Awards
      • Sherwin-Williams Declares Dividend of $0.60 per Common Share
      • Jamestown Coating Technologies Acquires Yenkin-Majestic Industrial Paint Business
      • OQ Chemicals Announces Price Increases for Oxo Intermediates in the Americas
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Biocides Market Outlook - 2027
      • Lab & Testing Equipment Directory
      • Aerospace Coatings Market

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      Cargill to Double Production of Tapioca Syrup
      Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences
      Coatings World

      Latest Breaking News From Coatings World

      Lan Deng Joins The ChemQuest Group as Director
      Benjamin Moore Receives Two J.D. Power Awards
      Sherwin-Williams Declares Dividend of $0.60 per Common Share
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 14
      Teleflex Launches UroLift 2 System and UroLift ATC System in the U.S.
      ENDRA Life Sciences Achieves ISO 13485 Recertification
      Contract Pharma

      Latest Breaking News From Contract Pharma

      LOTTE to Purchase BMS East Syracuse NY Manufacturing Facility
      Bora Pharmaceuticals Acquires CDMO Assets from Eden Biologics
      Cytiva Opening New Facility in Switzerland
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      5 Packaging Execs Inducted into NJPEC Hall of Fame
      Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance
      Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters
      Happi

      Latest Breaking News From Happi

      Proposed Senate FDA Legislation Includes Cosmetics Reform
      China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch
      Method For Stabilizing Retinoic Acid Precursors
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s New VC Fund, Flint Group and Siegwerk Lead This Week’s News
      The 2022 CPIPC Golf Outing Set for June 22
      NUtec’s NUbis Bulk Ink System Enables Continuous Printing
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      LemuGroup hosting Open House, Lynn Perenic honored and more
      PCMC and Hudson-Sharp assist Aspen Press & Packaging
      LemuGroup prepares for Open House in Spain
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Berry Global Sets New Target to Reduce Scope 3 Emissions
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      FDA OKs Accelus' FlareHawk TiHawk11 Interbodies
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Fraunhofer, Nanosys and Avery Dennison Lead This Week’s Stories
      eMagin Corporation Announces 1Q 2022 Results
      Identiv Continues to Expand Global RFID, IoT Footprint

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login