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    Breaking News

    BASF Automotive Refinish Launches New Website

    ...

    BASF Automotive Refinish Launches New Website
    03.06.18
    BASF Refinish Automotive Coatings launched a new, completely mobile-friendly website with updated images and content, and unique tools, including an asset cart and an advanced product catalog.

    “Every word, every image and every tool on the Refinish site was created with the customer in mind,” said Tina Nelles, BASF Marketing Services manager. “Our goal was to create a journey for our customers – how BASF provides more than paint and, most importantly, the benefits we offer to our customers.”

    Users can filter the product catalog based on country, brand, paint system, product type, volatile organic compounds, and keywords, or they can simply scroll through BASF’s products. The site also includes technical manuals, technical data sheets, safety data sheets and more.

    The distinctive asset cart, which can be used in conjunction with the product catalog or independently, offers a unique advantage to BASF Refinish website visitors by allowing them to “shop” throughout the site. Visitors can add assets to the cart from anyplace in the website, not just from product pages, similar to a shopping cart on a clothing or grocery retailer’s website. Customers then have the option to download all cart contents, or email them to anyone.

    Available in three languages, the new site also features a section dedicated to showcasing BASF Refinish customers and brand ambassadors, the recently launched Vision+ suite of business services and live social media feeds.
     
    Related Searches
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      New agreement supports automobile makers in six countries in the Asia Pacific (APAC) region, BASF said.
      03.22.21


    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      BASF Becomes Global Paint Accessories Supplier for OEM Brand Fit4Paint

      BASF Becomes Global Paint Accessories Supplier for OEM Brand Fit4Paint

      BMW’s private label paint-related products (PRP) brand Fit4Paint is available immediately in 18 countries.
      03.10.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      BASF Becomes BMW Preferred Paint Partner

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      For the next two years, RODIM will be recommended to BMW authorized dealers and body shop networks in 44 countries.
      Coatings World staff 12.07.20

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