Dee Schlotter, Senior Color Marketing Manager, PPG’s architectural coatings business05.04.18
Each year, PPG’s more than 20 global color stylists from industries including automotive, aerospace, consumer electronics and architectural gather to attend the PPG Global Color Forecast workshop. During the three-day meeting, PPG’s color experts discuss and review societal and regional trends, as well as overarching consumer insights to determine the following year’s color trends forecast, as well as the Color of the Year.
At this workshop, we analyzed the runway, the textile market, the tile, wood and metal markets as well as lifestyles, demographics, geographies and global and cross-cultural societal inspirations to determine what colors would resonate and represent the PPG global color forecast. Recognizing that we influence trends as much as trends influence us, and our forecasts represent and connect to current feelings and preferences.
As result of this process, one color from a palette of approximately 1,200 rises to the surfaces to be named the Color of the Year.
In 2018, Black Flame received the honor. Offering the silencing impact of black with the possibility and hopefulness of indigo present in the colo
At this workshop, we analyzed the runway, the textile market, the tile, wood and metal markets as well as lifestyles, demographics, geographies and global and cross-cultural societal inspirations to determine what colors would resonate and represent the PPG global color forecast. Recognizing that we influence trends as much as trends influence us, and our forecasts represent and connect to current feelings and preferences.
As result of this process, one color from a palette of approximately 1,200 rises to the surfaces to be named the Color of the Year.
In 2018, Black Flame received the honor. Offering the silencing impact of black with the possibility and hopefulness of indigo present in the colo
Continue reading this story and get 24/7 access to Coatings World for FREE
FREE SUBSCRIPTION
