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    Breaking News

    BASF Invests into Capacities, Extends Color Palette for Paliocrom Effect Pigments

    ...

    BASF Invests into Capacities, Extends Color Palette for Paliocrom Effect Pigments
    06.05.18
    The demand for effect pigments, which BASF manufactures and sells under its global brand Colors & Effects, is increasing. By 2020, the company will extend its production capacity for Paliocrom effect pigments by more than 30 percent. With this investment of approximately €15 million to the Ludwigshafen and Besigheim sites in Germany, the company underlines its position as one of the leading suppliers of aluminum-based effect pigments which allow customers to create new, trendy coatings with high-quality effects.

    The latest addition to the Paliocrom family is the new grade Paliocrom Premium Gold EH 1 (future L 2158), which enriches the golden orange-to-red color range. This newly launched product is a highly saturated, mid-shade effect pigment that simultaneously delivers superior travel, gloss, and hiding power, thus supporting modern paint technologies.

    Displaying a unique color appearance in thin-film applications, Paliocrom Premium Gold EH 1 exhibits maximum chroma, lightness, and flop behavior. It also features excellent gassing stability and adhesion with just one universal grade and is suitable for solvent- and water-based systems.

    According to the company, with its exceptional brilliance and unmatched styling options over a wide color range, Paliocrom Premium Gold EH 1 sets the new benchmark for golden effect pigments.

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