PUBLICLY HELD; YEAR ESTABLISHED: 2013
REVENUE: $4.7 billion s (2017: $4.4 billion)
Automotive OEM; Collision repair; Industrial Coatings; Commercial Transportation
Robert Bryant, CEO; Sean Lannon, SVP and CFO; Lynne Sprinkle, SVP and CHRO; Barry Snyder, SVP, CTO and interim chief supply chain officer; Michael Cash, SVP & president, Industrial; Eduardo Nardinelli, VP & president, Global Commercial Vehicle Coatings; Rajeev Rao, VP, Global Powder and Business Development/ Strategy, Industrial; Tabitha Oman, interim general counsel - VP, deputy general counsel and chief compliance officer; Michael Carr, VP & president, Americas; Steve Markevich, EVP & president, Transportation; Willie Wu, president Greater China; Sobers Sethi, VP & president, Emerging Markets; Dave Heflin, VP, Global Industrial Coating Systems; Ashish Jawadiwar, VP, chief information & digital officer; Yves Kerstens VP, & president, EMEA.
Axalta Coating Systems is a global supplier of coatings to the transportation and industrial sectors. The company posted sales of $4.7 billion for 2018. Transportation Coatings (light vehicle OEM and commercial vehicles) comprised $1.7 billion of sales and Performance Coatings (industrial and refinish) comprised $3 billion. The company currently employs approximately 14,000 people and has 50 manufacturing locations globally, producing liquid or powder coatings. Axalta has a total of 47 customer training facilities globally
During the year ended Dec. 31, 2018, Axalta successfully completed seven strategic acquisitions, including two based in Asia Pacific, two based in North America, and three based in Europe, all of which benefited its Performance Coatings segment.
Barry Snyder, SVP, CTO and interim chief supply chain officer.
Axalta is fully invested in building the autonomous future, and reflective coatings serve as a key enabler of getting us there.
Reflectivity is a key component behind LiDAR, a crucial technology used to power self-driving cars. Self-driving cars use laser lights that bounce off objects to detect them – like radar or sonar. Different colors have different levels of reflectivity. True white is 100 percent reflective, meaning all the light bounces back, and true black is zero percent reflective, meaning all the light is absorbed by the object.
According to Axalta’s 2018 Global Automotive Color Popularity Report, solid white and pearl or effect white coatings are the world’s most popular colors at 38 percent of all cars painted. This number has grown over the past seven years, where in 2012, only 23 percent of the world’s cars were white shades. This data led to the selection of our 2018 Automotive Color of the Year, StarLite, a light and reflective shade of white formulated with synthetic pearl flakes to create an eye-catching pearlescent effect, and 100 percent compatible with the needs of an autonomous vehicle future.
While the data shows promising growth, our report ultimately shows that customers care about the color of their vehicles. This sacrifice of color choice may impact the adoption rate of self-driving cars in the future. Of the 263 million vehicles in the United States, we believe that more than 60 percent of them are not 100 percent reflective.
In fact, 18 percent of the world’s cars are black. Colors that contain black pigments are thought to be very aesthetically pleasing. But black coatings are less than two percent reflective and the sensors on an autonomous car 200 meters away would not be able to detect a black vehicle. Currently, the minimum “sight” distance for LiDAR to achieve safe autonomy at highway speeds is 200 meters. The current technology is good but not perfect – and it may take 15-20 years before fully autonomous.
In November 2018, Axalta celebrated the opening of its Global Innovation Center (GIC) in Philadelphia, PA, the largest color and coatings R&D center in the world. The 175,000-square-foot Center is now the central hub for Axalta’s global research, product development, and technology initiatives. At the GIC, more than 200 engineers and scientists develop Axalta’s most innovative coatings products in the world for automobiles, buildings, motorcycles, football helmets, appliances, trucks, and many other items used in people’s lives every day. The company’s innovative coatings are virtually everywhere.
Axalta’s GIC is in Philadelphia’s historic Navy Yard, which is the City’s hub for innovation. The GIC’s proximity to other of Axalta’s key local sites, including the company’s global and North American headquarters, enables collaboration among Axalta employees, business partners, and customers throughout the Philadelphia area, the country, and the world.
“Axalta’s team of scientists and technicians at the Global Innovation Center will develop next-generation coatings products and keep pace with emerging application needs,” said Barry Snyder, Axalta’s chief technology officer. “Regulations and customer demands call for newer, technologically advanced coatings. The increasing use of lightweight plastic and composite materials in vehicles to save fuel requires new coatings formulations. Developing products to suit these and other needs will be the mission of the Global Innovation Center and Axalta’s worldwide research and development network.”
Whether in color technology, polymer and formulation chemistry, or application knowledge, the world-class capabilities and talent at Axalta’s GIC will fuel new products and deliver the solutions necessary to delight customers and drive growth at Axalta.