YEAR ESTABLISHED: 1929
REVENUE: $2.1 billion
(2015: $2.02 billion)
Keith Allman, president and CEO; Amit Bhargava, vice president, strategy and corporate development.
Masco Corp. reported net sales of $2.1 billion, representing 28 percent of total net sales for Masco. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz. The firm’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
Each year, the team of color experts at Behr immerse themselves in an extensive process to curate the latest hues by examining trends in art, product design, fashion and architecture. This forecast, paired with the modern ways in which people live, results in the development of the BEHR Color Currents, an all-new collection of on-trend paint colors. The 20 distinct hues of 2017 are available now at The Home Depot, along with an exclusive in-store brochure that inspires consumers to incorporate the hues into both their indoor and outdoor living spaces.
Behr takes a non-traditional approach to color forecasting. Instead of choosing just one dominant color of the year, its team of experts create a collection of hues that are curated into separate themes, empowering individuals to choose colors and color combinations that speak to their moods, emotions and personalities. For 2017, the colors center around three overarching lifestyle themes: Comfortable, Composed and Confident.