Platinum awards, the highest honor, were given to the following programs:
· Liquid Nails FUZE*IT All Surface Construction Adhesive – Best Integrated Marketing Campaign – The campaign ran online and off through premium, hyper-targeted mobile display ads near The Home Depot locations, email, paid social, radio and print. The content drove a targeted audience to the landing page at liquidnails.com/fuzeit, where pros and DIYers engage with breakthrough videos that demonstrate how Liquid Nails Fuze*It bonds nearly everything to everything.
· Liquid Nails Fuze*It All Surface Construction Adhesive – Best Advertising Campaign, Print – Through storytelling and humorous content, the campaign demonstrated that Liquid Nails Fuze*It All Surface Construction Adhesive takes on the seemingly impossible jobs that send lesser adhesives running.
· ProLuxe Perfection Tour – Best B2B Custom Event – This U.S. and Canadian tour that goes through the end of 2016 features a branded truck along with unique structures, including a tiny house, to attract passersby and showcase products at dealers, trade shows, stores and home centers. Thus far, more than 5,000 people have attended these events.
Liquid Nails was also awarded a gold award for the following program:
· Liquid Nails TIPS ON TOUR show – Best B2B Custom Event – The tour, launched in 2010, has included hundreds of events that engaged thousands of contractors and DIYers at key retail locations with interactive demonstrations and giveaways.