Axalta announced its event plan for the 2019 SEMA Show. The plan promises to immerse attendees in automotive color through exhibits featuring styling, matching, and application in a stunning display of Axalta's leadership in coatings color and technology.

All planned activities will occur inside Axalta's booth #22391 in Hot Rod Alley, Central Hall, Las Vegas Convention Center, Las Vegas, from Nov. 5-8, 2019.

Vehicle Debut: 1966 Dodge Charger in Sahara, Axalta's 2019 Color of the Year (Tuesday, Nov. 5, 2019 at 2:00 p.m. PST)
Axalta partners with automotive builder, Mike Rutter of Rutterz Rodz, to debut a custom-built 1966 Dodge Charger coated in Axalta's 2019 Color of the Year, Sahara. This unveil will be the first time the public sees this Charger covered in Axalta's Sahara on a full custom vehicle.

Rutter also participates in "Builder Chat" on Friday, Nov. 8 at 11:00 a.m. PST

Highly-Awarded Custom Vehicles
Two of the most awarded custom vehicles in the country this year will be displayed alongside the Charger.
FastLane Rod Shops, builder of a 1932 Ford Victoria (Vicky), and Mike Goldman Customs, builder of a 1965 Chevrolet Chevelle, bring their Axalta-coated award-winning vehicles to Axalta's booth. Both shops will also participate in "Builder Chats" during the show.

Mike Goldman Customs: Wednesday, Nov. 6 at 2:00 p.m. PST
FastLane Rod Shop: Thursday, Nov. 7 at 2:00 p.m. PST

First Look: Spies Hecker Permahyd 2K Sealer 5650
Axalta is introducing Spies Hecker Permahyd 2K Sealer 5650, a single-visit application sealer that reduces application time from an industry average of ~20 minutes to 3-5 with blowers. The first waterborne sealer of its kind, 5650 is part of the super-productive Spies Hecker refinish system that is designed to help busy shops get more cars through the booth faster to meet or exceed productivity goals.