02.29.16
Canadian consumers are seeking a recipe for success when it comes to updating their kitchens. That’s the message of CIL Paint in announcing that the No. 1 decor question fielded by its popular Ask An Expert service in 2015 was about painting kitchens.
Roughly 25 percent of consumers using the service sought guidance on kitchen painting, from wall colour recommendations to how to paint kitchen cabinets, said Alison Goldman, brand manager for CIL paint, a brand of PPG.
The second-most popular decor-related paint question of 2015 – asked by about 18 percent of consumers – focused on how to use paint to make small spaces appear larger,
Goldman reported. Other top queries included what colour to paint a home for resale (12 percent), and what colour combinations work best on a home’s exterior (10 percent), from entranceways and garage doors to siding and decks. Goldman said that CIL paint received a total of about 25,000 consumer queries in 2015, on topics ranging from colour and product to application and technical information.
“In reviewing consumer questions from the last year, what stood out most is that, in spite of the growth of home-renovation TV shows and access to online decor information, many people still don’t know where to start when it comes to choosing paint colour,” Goldman said. “In fact, we recognized that increased access to multiple resources is actually making it more difficult for some people to make a decision, and so we developed a service to help them by offering personalized advice from design experts.”
Accessed free-of-charge at www.cil.ca/ask-an-expert, the CIL paint Ask An Expert service is designed to take the stress out of painting and provide consumers with personalized answers to individual design dilemmas. Questions are filtered to the appropriate CIL paint expert, depending on the topic, and are answered within one to two business days. The team of CIL paint experts includes decor and colour specialists, product and technical professionals, and experienced painters.
In addition to submitting questions online, users can upload photos of rooms that need a lift. “Many people think of paint colour in isolation, but it’s important for our experts to see the entire room in order to make recommendations,” Goldman said. “For example, our decor specialist may suggest moving around some furniture in addition to a new colour scheme to pull the room together.”
Likening the service to “having a personal decorator at your fingertips,” Goldman said that many users find it hard to believe that it’s free. To submit a painting question, visit www.cil.ca/ask-an-expert.
What are the answers to some of last year’s top painting questions? CIL paint offers this advice:
Kitchens: With limited wall space, kitchens are the perfect place to test brighter paint colours. Good choices are warm tones, such as earthy oranges, sunny yellows and nature-infused greens. Revive tired cabinets with specially-formulated paint, such as CIL REALIFE Furniture and Cabinets paint – just remove the doors first and paint them as they lay flat on a table or floor to deliver a smooth finish.
Small spaces: Painting a horizontal stripe around a small room makes it look deeper and wider. If the room is narrow or short, paint thin vertical stripes in two tone-on-tone shades to achieve a similar effect. Cool colours, such as soft blue, cream, purple and green, will make even the smallest area feel open and airy.
Home resale: Contrary to popular belief, colours with personality have been shown to be more effective at closing a deal. In fact, soothing shades of light green, brown and yellow paint may even help a home sell faster than builder’s white or beige.
Exterior: Brighten up your house by adding a punch colour to the front door. When choosing a colour, take into account the colour of your roof, brick, siding and landscaping. Then, choose a lighter complementary or neutral tone for your window frames, trim, eavestroughs and siding. For your garage door, select a tone similar to the brick or siding colour to help it blend.
Available in Canada at The Home Depot, Walmart, Canadian Tire, Rona and other independent paint dealers, CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,200 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.
Roughly 25 percent of consumers using the service sought guidance on kitchen painting, from wall colour recommendations to how to paint kitchen cabinets, said Alison Goldman, brand manager for CIL paint, a brand of PPG.
The second-most popular decor-related paint question of 2015 – asked by about 18 percent of consumers – focused on how to use paint to make small spaces appear larger,
Goldman reported. Other top queries included what colour to paint a home for resale (12 percent), and what colour combinations work best on a home’s exterior (10 percent), from entranceways and garage doors to siding and decks. Goldman said that CIL paint received a total of about 25,000 consumer queries in 2015, on topics ranging from colour and product to application and technical information.
“In reviewing consumer questions from the last year, what stood out most is that, in spite of the growth of home-renovation TV shows and access to online decor information, many people still don’t know where to start when it comes to choosing paint colour,” Goldman said. “In fact, we recognized that increased access to multiple resources is actually making it more difficult for some people to make a decision, and so we developed a service to help them by offering personalized advice from design experts.”
Accessed free-of-charge at www.cil.ca/ask-an-expert, the CIL paint Ask An Expert service is designed to take the stress out of painting and provide consumers with personalized answers to individual design dilemmas. Questions are filtered to the appropriate CIL paint expert, depending on the topic, and are answered within one to two business days. The team of CIL paint experts includes decor and colour specialists, product and technical professionals, and experienced painters.
In addition to submitting questions online, users can upload photos of rooms that need a lift. “Many people think of paint colour in isolation, but it’s important for our experts to see the entire room in order to make recommendations,” Goldman said. “For example, our decor specialist may suggest moving around some furniture in addition to a new colour scheme to pull the room together.”
Likening the service to “having a personal decorator at your fingertips,” Goldman said that many users find it hard to believe that it’s free. To submit a painting question, visit www.cil.ca/ask-an-expert.
What are the answers to some of last year’s top painting questions? CIL paint offers this advice:
Kitchens: With limited wall space, kitchens are the perfect place to test brighter paint colours. Good choices are warm tones, such as earthy oranges, sunny yellows and nature-infused greens. Revive tired cabinets with specially-formulated paint, such as CIL REALIFE Furniture and Cabinets paint – just remove the doors first and paint them as they lay flat on a table or floor to deliver a smooth finish.
Small spaces: Painting a horizontal stripe around a small room makes it look deeper and wider. If the room is narrow or short, paint thin vertical stripes in two tone-on-tone shades to achieve a similar effect. Cool colours, such as soft blue, cream, purple and green, will make even the smallest area feel open and airy.
Home resale: Contrary to popular belief, colours with personality have been shown to be more effective at closing a deal. In fact, soothing shades of light green, brown and yellow paint may even help a home sell faster than builder’s white or beige.
Exterior: Brighten up your house by adding a punch colour to the front door. When choosing a colour, take into account the colour of your roof, brick, siding and landscaping. Then, choose a lighter complementary or neutral tone for your window frames, trim, eavestroughs and siding. For your garage door, select a tone similar to the brick or siding colour to help it blend.
Available in Canada at The Home Depot, Walmart, Canadian Tire, Rona and other independent paint dealers, CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,200 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.
